Lady Bird sometimes served as a mediating force between her willful husband and those he encountered. Secretary of the Treasury, and Texas oilman and rancher Wesley West.On one occasion after Lyndon had clashed with Dan Rather, then a young Houston, Texas, reporter, Lady Bird followed Rather in her car. She served as president of the LBJ Holding Co., and her husband negotiated an agreement with the CBS radio network.Reflecting later, Lady Bird said that the years her husband served as Vice President and she as Second Lady was "a very different period of our lives." Nationally, the two had a kind of celebrity, but they both found the office of Vice President to lack power.
Her mother was also a native of Alabama, of English and Scottish descent.
Her father, Thomas Jefferson Taylor (August 29, 1874 – October 22, 1960), was a sharecropper's son.
He became a wealthy businessman, and owned 15,000 acres (6,070 ha) of cotton and two general stores.
"My father was a very strong character, to put it mildly," his daughter once said. It was a whole feudal way of life, really." In a profile of Lady Bird Johnson, Time magazine described Lady Bird's mother as "a tall, eccentric woman from an old and aristocratic Alabama family, [who] liked to wear long white dresses and heavy veils [...
Over the years, journalists have revealed that Lyndon used his influence in the Senate to influence the Federal Communications Commission into granting the monopoly license, which was in Lady Bird's name.
LBJ Holding also had two small banks; they failed and were closed in 1991 by the FDIC.
Claudia Alta "Lady Bird" Johnson (née Taylor; December 22, 1912 – July 11, 2007) was First Lady of the United States (1963–1969), as the wife of the 36th President of the United States, Lyndon B. Notably well-educated for a woman of her era, she proved a capable manager and a shrewd investor. Johnson in 1934 when he was a political hopeful in Austin, Texas, she used a modest inheritance to bankroll his congressional campaign, and then ran his office while he served in the Navy.
She bought a TV station which generated revenues making them millionaires.
Stopping him, she invited him to return and have some punch, explaining, "That's just the way Lyndon sometimes is." During the years of the Johnson presidency, Lyndon in one incident screamed at the White House photographer who failed to show up for a photo shoot with the First Lady. Lady Bird decided to expand by buying a television station in 1952, despite Lyndon's objections.
She consoled the photographer afterward, who said that, in spite of his feelings against President Johnson, he "would walk over hot coals for Lady Bird." She bought the radio station from a three-man partnership that included Robert B. She reminded him that she could do as she wished with her inheritance.
The daughters lived in the White House during their teenage years, under close scrutiny of the media. When Lyndon decided to run for Congress from Austin's 10th district, Lady Bird provided the money to launch his campaign.