The network is part of the Big Three television networks.NBC is sometimes referred to as the "Peacock Network", in reference to its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting. Founded in 1926 by the Radio Corporation of America (RCA), NBC is the oldest major broadcast network in the United States.In the 1930s, NBC also developed a network for shortwave radio stations, called the NBC White Network.
In 2003, French media company Vivendi merged its entertainment assets with GE, forming NBC Universal.
Comcast purchased a controlling interest in the company in 2011, and acquired General Electric's remaining stake in 2013.
The space that NBC occupied was designed by Raymond Hood, who based the appearance of its multiple studio facilities on "a Gothic church, the Roman forum, a Louis XIV room and, in a space devoted to jazz, something 'wildly futuristic, with plenty of color in bizarre designs.'" In 1930, General Electric was charged with antitrust violations, resulting in the company's decision to divest itself of RCA.
The newly separate company signed leases to move its corporate headquarters into the new Rockefeller Center in 1931. Rockefeller, Jr., founder and financier of Rockefeller Center, arranged the deal with GE chairman Owen D. When it moved into the complex in 1933, RCA became the lead tenant at 30 Rockefeller Plaza, known as the "RCA Building" (later the GE Building, now the Comcast Building), which housed NBC's production studios as well as theaters for RCA-owned RKO Pictures.
Various histories of NBC suggest the color designations for the two networks came from the color of the pushpins NBC engineers used to designate affiliate stations of WEAF (red) and WJZ (blue), or from the use of double-ended red and blue colored pencils.
On April 5, 1927, NBC expanded to the West Coast with the launch of the NBC Orange Network, also known as the Pacific Coast Network.
This was followed by the debut of the NBC Gold Network, also known as the Pacific Gold Network, on October 18, 1931.
The Orange Network carried Red Network programming, and the Gold Network carried programming from the Blue Network.
The National Broadcasting Company (NBC) is an American English language commercial broadcast television network that is a flagship property of NBCUniversal, a subsidiary of Comcast.