Several weeks ago, Facebook launched a new “Fan Box” widget, allowing Page owners to add a widget to any website to turn visitors into Facebook fans.
Facebook wants more control over that experience, even if it means partially restricting growth for Facebook Pages.
However, it also means that high-quality ads, like those from Spongecell, are not going to become more common.
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However, as you may expect, some Page owners have been putting the Fan Box widget not only on their own websites, but also inside banner ads on other websites, encouraging ad viewers to fan the page in line through the Fan Box widget in the ad.
For example, Spongecell has created a new line of ads (see examples for Olive Garden, Jiffy Lube, and General Mills) that incorporate the Fan Box widget, and Spongecell CSO Marc Guildimann says conversion rates have been high – almost as many ad viewers are becoming a fan as clicking through to the advertiser’s landing Page in trials so far.
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