The more streamlined design was due to Studebaker developing this pickup off of the popular Dictator passenger car series.
Consider this the forefather of the Ranchero and other car-based pickups that came on the scene some 20 years later.
The 1940 model is the most popular, but my pick would be a '39.
Hudson made its biggest commitment to commercial vehicles and pickups in 1939 with three wheelbases and several trim levels on offer.
The earlier Terraplane pickup is neat in its own right, but it still kind of looked like an adapted coupe.
The Express initially saw limited sales compared to the cheaper Ford and Chevy models of the era (priced some 15 percent higher than the average), with about 3500 total examples built in South Bend, Indiana (3125 units) and in Vernon, California (375 units).
There were even a few "woodie wagon" versions offered in the earliest days of production.
My personal favorite is the C28 made from 1939 to 1942 and again from 1945 to 1947 after the war.
They are commonly referred to as a "Big Boy," but that name was officially designated for the three-quarter ton version and excluded the half-ton.
He is credited with being the first automotive designer to integrate more uniform, enclosed fenders, and for being the first to move the radiator cap under the hood.
Neat trivia: At the time, Willys vehicles were the lightest passenger vehicles on the market and had the narrowest track width.
The FC (Forward Control) took inspiration from larger cab-forward trucks to imply brute utility, and it was predominately marketed to municipalities and commercial clients.