The sites that allow long taglines don’t always display the entire line in search results.
(The entire tagline is visible when your prospect opens your photo and full profile.) Spark.com, for example, uses this system to create a tagline from your essay.
Table 1 gives some examples of good taglines gone bad (no, it’s not the name of a new TV reality show) when various dating sites didn’t display the entire tagline in search results.
For example, here’s an a tagline that makes you want to read on: Skydiving is the coolest experience on (or off) this planet. Oh here they are.” • “In time, we all become that which we most hate.
That explains how I became a plate of liver and onions.” • “I used to think I was indecisive, but now I’m not too sure.” Remember the game “Telephone” from when you were a kid?
Table 1: Good Taglines Gone Bad You really can’t tell how the computer can chop your phrase.
You just need to check — after you establish your profile.
Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.
Then you need to combine that thought with something about who you are. If that advice doesn’t work and you’re still drawing a complete blank, you have three choices: Some sites automatically use the first few words of your essay to generate your tagline. This tagline isn’t horrible, and it won’t injure anyone, but that tagline won’t excite anyone either.
I know, I know; none of the sites make it clear enough. Don’t create a totally random one that you gave a mere second’s thought!
None of them force you really take time to think about that step, or let you fill out the other aspects of your profile while you ponder the all-important “username” field and come back to it once the creative juices are flowing. Check out this link about a JDate user who picked an icky name.
Why do I think that usernames make a difference, when everyone knows that it’s all about the profile and photo?