Putting the focus back on the camera though, and on the back the main 13MP snapper is joined by a 5MP wide-angle lens allowing you to get more in your shots, although you will sacrifice image quality.
This helps the X Cam stand out from what is a rather bland middle market, and it offers something rather more interesting than standard cameraphones.
The LG X Cam is one of two mid-range handsets launched by the South Korean firm at MWC 2016, and as the name suggests the big talking point here centers round this handset's camera.
Fire up the camera app and it's easy to switch between the two lenses, with a nice zoom in, zoom out animation to let you know you've changed.
And I can say that switching to the wide angle option definitely puts more in your shot.
'Hands on reviews' are a journalist's first impressions of a piece of kit based on spending some time with it. The important thing is we have been able to play with it ourselves and can give you some sense of what it's like to use, even if it's only an embryonic view.
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Shutter speed was reasonable, and the images I snapped on the LG booth looked pretty good, but they're not as polished as those from the LG G5.
For those addicted to selfies, LG's included an 8MP front facing snapper too, with all the bells and whistles including beauty mode and gesture shutter.
A sizeable full HD display, punchy processor and feature which encourages you to take lots of photos could see the battery take a beating.
I'll reserve judgment on battery life for our full review though, where we'll put the LG X Cam through its paces.
INCLUDES:- 1 x Evo Indoor HD Wi-Fi Camera- 1 x Outdoor HD Pro Camera- 2 x Free Security Stickers Quick and easy to setup HD security cameras, Y-cam Evo/Outdoor HD Pro lets you see and hear what's happening at your home or business from anywhere using your smartphone or tablet.