Being a jewellery geek and nerd that likes the unusual and different mixed with history has its advantages. Last week I obtained a brochure produced by Sarah Coventry in Spring 1976.
This magazine is from the US and the hostess lived in Iowa.
When my grandmother passed away, I was given many pieces of her jewellery.
The offices were located in New York, and later expanded internationally with Sarah Coventry International opening offices and manufacturing plants in the United Kingdom, Canada, Australia and Belgium.
Unfortunately, by the early 1980s sales began to drop, and the women who were relied upon to sell the jewellery in their homes were now returning to the workforce.
I am a geek vintage fashion blogger of the old and new.
Join my world as I explore jewellery and fashion from past to present with weird and wacky to the so so normal. One of the best ways is by reference through brochures, trade magazines or other paperwork produced by the jewellery company.
Also for holding a party $2 credit and if you had another party within 3 weeks another $3 credit. Page 4 showing the following jewellery: Tassel Magic Earrings in a gold tone 7629 Tassel magic necklace/bracelet in a gold tone 8629 Versatile jewellery was produced by Sarah Coventry.
Here the necklace had a removable chain length that could be converted into a bracelet Page 5 (January 1976) Exquisite Lady necklace 36" in simulated pears 8612a Patricia necklace 36" pearl and gold metal chain 8118b Exquisite Lady Earrings for pierced ears, small faux pearl 7614c Patricia Earrings for pierced ears, small pearl bead and gold metal chain dangle 7118d Exquisite Lady Earrings Clip style, faux pearl in a gold coloured clip finding 7612e Page 6 (Spring 1976) Golden Petal pendant 20" gold tone pendant and chain 8400a Golden Petal earrings clip 7400b Delightful bracelet, curved links in gold tone 9986c Volcano pendant 24" dark blue/black stone pendant and gold tone chain 8191d Page 7 Tempo bracelet faux pearls and oval links in a gold tone 9291a Snowdrop necklace 18" faux pearl teardrop bead enclosed in a gold tone frame 8359b Moon Beam pendant 16 - 18" adjustable pendant and gold tone chain.
The peak was in the eighties when the company then declined.
It had a brief revival in the nineties and 2000s but their website has now disappeared.
When I looked into the history of the Sarah Coventry brand, I started to understand how it became the juggernaut it was, with the women who the jewellery was designed for, selling the product.
After World War II, thousands of women were forced out of their jobs by returning veterans.
Unsure of the state of the company now The hostesses were rewarded for holding the parties.