For the Clapton 335, my understanding is that orders were taken on a specific date from Fender dealers on a first-come first-served basis.
It is my understanding that sales of the Number One guitars worked like this: Fender sold them to their top dealers (in this case by a lottery system due to the high demand) who can resell them to customers (or not).
All 100 of the guitars were sold at the 2004 NAMM convention to Fender dealers.
The Fender Custom Shop made 235 replicas of Stevie's "Lenny" guitar (185 for the U. market, 50 overseas) that went on sale in mid-December, 2007, at a price of $17,000 each.
"Lenny" was purchased by Guitar Center in the 2004 Crossroads guitar auction benifitting Eric Clapton's Crossroads Center in Antigua for $623,500. It will be interesting to see how Fender does with these guitars.
The replicas of Clapton's Gibson 335 had an original price of $12,000.
The bottom line is that ,000 is not unusual in the guitar market, particularly considering that some vintage electrics are listed at up to 0,000.
The value of Number One nearly tripled within months of its release, but I don't see Lenny being met with that kind of demand.
UPDATE: I hope you didn't buy one when they first went on sale.
In November 2003, Fender announced that 100 guitars would be made, priced at ,000 each, all made by John Cruz.
The guitar debuted at the winter NAMM show January 15-18, 2004.
Lenny is certainly nowhere near the iconic guitar that Number One is.