On May 24, 2010, became the exclusive provider of online dating service for Yahoo! ". In December 2010, Match.com’s CEO Greg Blatt was made CEO of parent company IAC.
It was announced in February 2011 that would acquire dating site Ok Cupid, diversifying its portfolio of dating sites with a non-subscription based site.
acquired Plenty Of Fish, another free dating site, in July 2015.
Phil on a new US marketing campaign called "Mind Find Bind", a monthly subscription program that members can pay an extra fee to access.
In December 2006, the layout of the United States site was redesigned, to go in line with the newly launched series of black and white TV advertisements in the US featuring members.
On February 4, 2010, and Meetic announced a joint venture in the Latin American dating market.
The two companies formed a partnership to combine Par Perfieto in Brazil with extended presence in Latin America.
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Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.
Singles Net was also acquired by in February 2010, adding to Match.com's collective portfolio of domestic and international online dating brands.
announced its mobile application for Android in March 2010, making apps available on all major smartphone platforms.
The company stated that it planned to refocus its operation moving forward on on-line dating instead of hosting singles and speed-dating events. The new service offers hundreds of local events each month for members to attend. In April 2014, launched an updated mobile app called "Stream" which uses location to match people based upon photographs, using similar algorithms as the mobile dating app Tinder.